Learn with Hansel

    How to Design Your First A/B Testing Campaign from the Ground Up

    Optimizing your product’s UX should be high on your to-do list. After all, the better the UX, the stronger the engagement and the higher the conversions. While there are several ways to go about this, one of the most effective techniques is A/B testing, which according to Invesp “is the second most popular conversion rate optimization (CRO) method after customer journey analysis.” On top of that, 60 percent of companies that use A/B testing believe that it’s highly valuable for…

    Continue Reading

  • Careers

    Looking for a Communications Specialist – Hansel.io

    What will you be doing? We’re working on technology that allows business and engineering teams to come together and orchestrate complete feature lifecycles, from cross platform promotions to personalization efforts, in…

  • Careers

    In search of an iOS Developer

    What will you be doing: We’re working on a technology that allows businesses to launch, drive and tune their features and campaigns, across platforms, through a single dashboard, in minutes. It…

  • Careers

    In search of a Back-end Developer

    What will you be doing? We’re working on a technology that allows mobile app developers to manage their live apps at runtime. Developers would be able to fix crashes, solve logical…

  • Media & News


    Existing investor Endiya Partners participates in the round Bangalore, Jan 11, 2017: Real-time mobile app management platform, Hansel.io, today announced that it has raised $1.35M led by IDG Ventures. Existing investors…

  • Learn with Hansel

    Monetary impact of app crashes

    It’s bad when apps crash. Angry reviews and poor ratings follow. And if it happens too often, customers drop off. But as a manager I’d want to measure the monetary impact…

We would love to help you understand Hansel better