About Hansel

Perform These 6 Super Simple A/B Tests to Increase Conversions Significantly

Driving targeted traffic to your product page is great, but it’s only half of the battle. To be successful, you need to convert the maximum percentage of your leads into paying customers. Unfortunately, the conversion rates of most brands are far from optimal. In fact, a 2017 report by Econsultancy found that only 22 percent of companies were satisfied with their conversion rates. So there’s obviously plenty of room for improvement in this department. One of the best ways to…

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About Hansel

How Poor App Performance Impacts Your Company

Apps are ubiquitous these days. Statista reports there were 178.1 million app downloads worldwide in 2017 and predicts that number will climb to 258.2 million annual downloads in 2022. And they can be a tremendous asset for your brand. Creating an app can increase your exposure, improve customer engagement, boost brand recognition, and more. But there’s a catch. For your app to be successful, it needs to provide real value and deliver a nearly flawless UX. Otherwise, it can end…

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Why Hyper-Personalization is Your Ticket to Building Better Customer Relationships

Sales and marketing have evolved dramatically in the 21st century. One particular trend that’s gained huge momentum is personalization. Remember when the primary mode of reaching consumers was through “old school” outbound, push strategies like TV and radio commercials, billboards, print mail and email blasts? Well, these techniques are now largely antiquated and likely to fall short for most brands. Today’s consumer is smart and savvy. They not only like to have marketing and sales materials tailored to their needs,…

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Keep Your Customers Happy by Creating Configurable Software

Modern companies use software for anything and everything. Whether it’s task management, team collaboration, CRM or payroll, implementing the right solutions is essential. As a result, the software as a service (SaaS) delivery model is booming. A recent report from BetterCloud found that companies used 16 SaaS apps on average in 2017—up 33 percent from 2016, and 73 percent of companies say that 80 percent plus of their apps will be SaaS by 2020. But of course, the needs of…

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E-Commerce Promotions 101: A Beginner’s Guide to Creating Successful Promotions

Sales promotions are nothing new. They’ve been used by traditional brick-and-mortars for over half a century to increase consumer demand and boost sales. But promotions have also become an integral part of E-commerce where a growing number of brands are using this technique and seeing great success. They’re especially popular among millennials with over a third (34 percent) looking for online coupons each week. When done correctly, E-commerce promotions can help you increase exposure, grow your customer base and maximize…

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Goodbye Static Homepage, Hello Homepage Variations!

The Internet is a very different place now than it was five or ten years ago. One of the main things that’s changed is the level of personalization that’s now available. It used to be that every single website visitor would have the exact same experience regardless of their age, gender, location, browsing history and prior purchases. Everyone would arrive on the same homepage, be shown the same products, receive the same promotions, read the same content, and so on.…

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How to instantly update App Content across languages

Your product is used across the globe. It works in multiple time zones and speaks many different languages. Hansel makes it easier to manage content across all those languages with its ProductOps platform. What? Hansel’s Localisation configs make updating content across languages as easy as pie. You’ll be able to: Make changes across dozens of languages in a single stroke. Add new languages in seconds, without the need for an engineering release. Edit errors in localized text instantly. And you’ll…

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The Case for Hyper-Personalization: 7 of the Top Benefits of a Highly Personalized UX

Personalization has played a role in sales and marketing for some time. But recently, brands have started taking the process of recognizing the individual to a whole new level. Thus the term “hyper-personalization” has taken root. But it’s much more than just a buzzword and plays a key role in attracting and retaining customers. This is evident by the fact that 86 per cent of consumers report that personalization affects their purchase decision, with 25 per cent saying that the influence…

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Why a Config Framework is Essential for your App in 2018

Updates are an essential part of app development. Tony Danova writes in Business Insider that no app earned above-average ratings with fewer than nine updates during a year, and there’s a correlation between more frequent updates and higher ratings. And this makes sense because consistent updates usually translate into better app performance, improved functionality, more stability, etc. No matter how seamless your initial launch is, you’re bound to release an update at some point. In the past, making the necessary…

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About Hansel

8 Ways for E-Commerce Stores to Personalize the Customer Journey

Online shoppers are diverse. They come from a variety of backgrounds, have different pain points and their own unique preferences. So delivering a generic E-commerce experience has become increasingly ineffective. What we’re seeing these days is a collective dissatisfaction among many consumers when online businesses fail to hit the mark.   A recent report from Infosys found that 31 percent of customers wish their shopping was more personalized that it currently is, and 74 percent feel frustrated when an E-commerce…

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