WHY HANSEL
USE CASES
Feature Personalization

Every release is a nightmare.
Iterations are worse.

In a world where user touch points, tools and teams are exponentially increasing, releasing every feature presents the following complexities.

Teams

Feature releases involve aligning multiple teams like product, marketing, engineering and design around business objectives.

Tools

Every feature interacts with an array of different systems, right from backend logic to internal CRMs or third party integrations. Managing and updating them takes up considerable roadmap time.

Platforms

Business initiatives are cross platform while Engineering initiatives are still platform specific.

Teams
Controlled empowerment

Empower individuals to make changes through inbuilt workflows and approvals.

Tools
Instant synchronization

Instantly sync backend logic and create any complex user segment in under two minutes.

Platforms
Cross platform modules and decouplers

Group decoupler variables as modules across operating systems and access them from a single unified dashboard.

INTERESTED IN HANSEL

We would love to help you understand Hansel better