Feature Personalization
Customer Data
Break down data silos and pull customer
data from across the organization into one
central hub. Make customer data actionable.
Centralize Data from
Any Source
Pull data from internal or external systems
into Hansel’s customer data lake, without the
need to remap events.

Whether it’s an out of the box integration or
through APIs, centralize customer data,
empowering end-users to build segments on a
wide range of data sources.

Define user attributes ahead of time, with no
additional code, into string, number or
boolean formats, enabling flexible targeting
Out of the Box
Hansel partners with leading analytics
solutions to power no-code integrations and
data ingestion.

A magic key format means the ingestion
process is only a few steps. Simply fill out a
form and define user attributes to instantly
populate Hansel with the entirety of customer
data stored in your preferred analytics
Automatic Data
All data types, including user events, pulled
into Hansel are automatically parsed into
Behavioral and Attribute sections.

Build segments based on historical user
behavior (clicks, views, and scrolls), based on
real-time user attributes (location, name and
age), or a combination of both.

Leverage user attributes independent of its
main parent event and combine it with other
user events to create entirely unique
An Interface That
Powers Segmentation
Never leave the Interactions Map. Create net
new segments and deploy them on the Map,
all within the same workflow.

The Interactions Map, with its sequential
nodes of user segments, by its very use,
creates segments: users who do action X, and
then action Y, who live in NYC, are a segment
unto itself.

Use the Interactions Map to create sequential
segments for product paths in your app.
Book your personalized product demo today