Micro-segmented experiments, Unmatched configuration capabilities, Complex reporting and visualization capabilities
Hansel’s architecture is uniquely suited to run the most complex experiments with absolute ease. Any part of the application can be made configurable, modified and experimented effortlessly, at runtime.
Hansel continuously optimizes yield through proprietary probabilistic learning models. Helps eliminate false positives, and leads to quicker decision making and RoI!
Hansel helps figure out statistically significant winning micro-segments among all variants, leading to improved RoI from every experiment you run.
Hansel ensures unbiased distribution through two layers of randomisation across experiment and variant types, pushing different variants to different sets of people.
Hansel allows you to visualize experiment results in real-time in a time-series format. The power of the visualization is enhanced by allowing you to create micro-segments and cohorts, to see the impact of the experiment in important user cohorts.
Hansel automatically imports all data and events that are present in the app with literally zero dev effort. All it takes is point-click-add to track events as goals of an experiment.
Enabling this feature would allow all experiment and event data to be forwarded to any of the supported third-party analytics vendors. Again, with zero dev effort!