SOLUTIONS
Business Orchestration
USE CASES
Feature Orchestration Promotion Orchestration
CAPABILITIES
Deep Configs A/B Testing User Segmentation Workflows Integrations
RESOURCES
Documentation
Surfacing
FTUE
CROSS-PLATFORM
Internal
Systems
ITERATIONS
Segmentation
Ownership
Measure
Impact

Surfacing

For each user, decide when, where and what to surface to the user at runtime. A single change to a Deep Config variable can surface an entire feature in a completely different light.

FTUE (First Time User Experience)

First impressions are everything - design and iterate on how each user or each segment of users experience every feature. Split the first time user experience (FTUE) into trigger variables that enable changes to the onboarding flow and format, at runtime.

Cross Platform Data Variables

Store the entire logic driving the feature through a set of cross platform variables - enabling iterations and experimentations on the feature across platforms - from a single dashboard.

Internal Systems

Hansel’s backend SDKs create a handshake with multiple kinds of internal systems such that any complex user segment can be created in under two minutes.

Iterations

Launching a feature is not a one-time activity, and requires repeated tuning of parameters based on experimentation and results. Hansel’s dashboard makes it effortless to constantly experiment with and make changes to the feature without the need for multiple releases, or going through the entire launch sequence again.

Segmentation

Define and create complex user segments on the fly to target the feature specific groups of users based on their profile attributes, usage patterns, or even an arbitrarily defined list of users.

Ownership

Every attribute related to a feature can be grouped into one or more platform agnostic views called modules, that can be assigned to the rightful owners of the item, with relevant approval mechanisms.

Measure the Impact

Measure the impact of every change deployed to the feature at runtime, with minimal dev effort. Hansel automatically imports all your events from multiple third party analytics providers to integrate seamlessly into the organisation’s existing dashboards.

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