WHY HANSEL HOW IT WORKS
USE CASES
Feature Personalization Personalized Promotions Rapid Experimentation Business Orchestration Reusable Landing Pages Customer Journey Widgets
RESOURCES
Documentation Blog
OFFER
FORMATS
BUSINESS
SCRIPTS
SEGMENTS
CATALOG
FILTER
CREATIVE
COPY
SURFACE
LOGIC
PLATFORMS
EXPERIMENT
MEASURE
IMPACT

Offer Formats

Configure promotions on Hansel to support any offer format. Create promotions with different formats such as “30% off”, “Buy 1 get 1 free”, “5% Cashback” and more.

Business Scripts

Configure business rules on the Hansel dashboard to dynamically resolve conflicting promotions, using “Hansel Business Scripts”. Update these scripts at any point to prioritize promotions which offer the best yield!

Segmentation

Define and create complex user segments on the fly, to offer customized promotions. Segments can be created based on user attributes or user actions. Users can also be clubbed together by user id or any unique identifier to create a segment.

Catalog Filter

Use pre-defined DB based catalog filters with a single call to Hansel's APIs. Also, define catalog filters on the Hansel dashboard at runtime using a simple point-and-click WYSIWYG editor. Use these filters to run category specific offers and promotions.

Creatives

From time to time, the number, order, size or type of creative assets might need to be modified depending on the target device or operating system. Hansel unifies all of this under a single platform through which creatives for iOS, Android, Web, and Mobile Web can be easily managed.

Copy

Hansel's unicode support enables creation of copy in multiple languages. Effortlessly modify the font, color, language and copy variations being sent to different user segments, to achieve delightful and personalized experiences.

Surfacing Logic

The container for creatives and copy can vary in placement, layout, size and time duration for which it is visible, from platform to platform. Use Hansel to completely control the presentation of these containers on different devices.

Distribution on Platforms

With support for multiple platforms including Web, Mobile Web, Android and iOS, any change made on the Hansel dashboard is reflected in real-time, across all platforms and digital properties.

Experiment and Optimize

Run both planned and unplanned promotions using Hansel's advanced configuration capabilities. Conduct experiments on either client or server side, to optimize every part of the promotion. Experiment retroactively across all versions, even those released months before!

Measure impact with minimal dev effort

Measure the impact of all promotions with minimal dev effort. Hansel automatically imports all existing events across various analytics providers and also enables creation of new events at runtime for ad-hoc promotions.

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