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On-demand
Segmentation APIs

Features, promotions, configs, visual experiences delivered to complex targeted user segments

Auto Monitoring

Hansel continuously monitors the impact of every little change that goes through the platform. Set specific goals including revenue, engagement and other metrics, for each segment.

State and User-Based Segmentation

With simple APIs, you can create complex maps of users based on what they do within your product, how they interact and who they are. Segment across location, locale, transactions, psychography, the source of entry and every other metric there is.

Always-on or One-time Targeting

Whether you want the features or promotions to be delivered only as long as a fluctuating condition is met (such as location or wallet balance), or if you need to deliver the same kind of experience once a condition is met, Hansel has it covered for you.

Complex Targeting Rules

Deliver product variants to any combination of attributes using a simple visual interface. You can go layers deep - rolling out to 30% of users in Australia with more than 30 virtual cash but not to anyone in the uploaded user list. Unlimited depth of feature segmentation made unbelievably simple.

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