Create groups of users based on user attributes such as age groups, location or wallet size. Use Hansel’s API to dynamically set these attributes at runtime across platforms.
Create complex maps of users based on how they interact with the product, and deliver different experiences based on spending patterns, engagement and other relevant metrics.
Integrate with your backend systems to create complex user segments, without the need for additional backend releases.
Combine multiple sources, from user parameters to external lists, to release features to targeted user groups.
Set start and end dates for promotional offers, and repeat them at specific frequencies. Schedule feature releases at specified hours, to effectively monitor their initial impact.
Whether you want the features or promotions to be delivered only as long as a fluctuating condition is met (such as location or wallet balance) or once-met always-same kind of an experience, Hansel has it covered for you.
Hansel allows businesses to use complex criteria to visualize the impact of a feature on any user segment. These custom reports can be used to identify winning variations of an A/B test within specific user segments.