Segmentation Engine

Use data from users' devices and analytics systems to enable no-code segmentation. Create nudges that are hyper-contextual.

Two ways to instantly segment users

Local(Edge) segmentation

Upon installation of Hansel’s SDK, all in-app and on-site events are automatically made available to Hansel’s segmentation engine. Since segmentation happens on the edge (in-device), no user data gets sent to Hansel servers.

Server-based segmentation

Hansel partners with leading analytics solutions to power a magic key integration format. This means a completely no-code integration process to fetch user data for segmentation. Additionally, Hansel also provides API endpoints to push data from any source.


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