Segmentation Engine
Use data from users' devices and analytics systems to enable no-code segmentation. Create nudges that are hyper-contextual.
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Two ways to instantly segment users
Local(Edge) segmentation
Upon installation of Hansel’s SDK, all in-app and on-site events are automatically made available to Hansel’s segmentation engine. Since segmentation happens on the edge (in-device), no user data gets sent to Hansel servers.
Server-based segmentation
Hansel partners with leading analytics solutions to power a magic key integration format. This means a completely no-code integration process to fetch user data for segmentation. Additionally, Hansel also provides API endpoints to push data from any source.
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