Hansel Optimize creates context in multiple dimensions.
Target Nudges to a super specific group of users. Create segments and use them as targeting conditions on the Journey Builder.
Select the right kind of Nudge per drop-off area, use case, and user segment. Personalize it by leveraging in-app or user data within the Nudge itself.
Create granular rules to trigger Nudges using event and app properties. Set suppression rules to stop showing Nudges.
Position Nudges anywhere on the app screen. Anchor them relative to a feature or button or place them in absolute positions. Make them sticky or fixed.