Feature Adoption
Elevate and highlight key features to users and drive feature adoption and discovery.
Who:
New Users from Fall
Acquisition Campaign
When:
First App Open
Where:
Homescreen
Display Nudges:
Custom Message
Who:
New Users from Fall
Acquisition Campaign
When:
First App Open
Where:
Homescreen
Display Nudges:
Custom Message
Who:
New Users from Fall
Acquisition Campaign
When:
First App Open
Where:
Homescreen
Display Nudges:
Custom Message
Who:
Users who haven’t
clicked on key feature
X in over 5 days & today
is their first time visit
in > 12 days
When:
When visit for the
first time in > 12
days & on the
2nd video view
Where:
On video viewing
page
Display Nudges:
Beacon Nudge
Who:
Users who are not
subscribed to loyalty
program & have
revisited site if they
have > 2 items in cart
When:
Upon 1st site
visit after cart
abandonment after
10 seconds on site
Where:
On homepage
desktop
Display Nudges:
Coachmark
Who:
Users who have
reserved restaurants
at least 5X
When:
Upon first site
visit in > 30 days
Where:
On homepage
desktop
Display Nudges:
Tooltip
These solutions are made possible by...
Feature #1
“Point and Click” Nudge Positioning
Mirror an app within the Hansel dashboard. In the dashboard, simply point and click where Display nudges will appear within the app. Position them relative to a feature or button with no code, in order to elevate that feature to the user.
Feature #2
Hansel Onboard
Get instant access to Hansel Onboard today and start deploying Feature Adoption nudges to users in under an hour. No sales process required. Try Hansel Onboard and pay with a credit card only upon pushing to production.
Feature #3
Segmentation Engine
Feature Adoption nudges are meant specifically to draw a user’s attention to feature sets and promotions and act as hard interventions in the existing native product experience. Ensure that these Feature Adoption nudges are targeted to a hyper-specific group of users and create relevant product experiences.
Feature #4
App and User Data in Nudges
Personalize Display nudges by pulling in event or existing app variables into Templates, like names, location, device type and more. Hansel dynamically populates these event or app variables in each nudge, empowering personalization at scale.
Let’s redefine product optimization together!
Send us your email to schedule a Hansel.io demo.