Feature Adoption 

Elevate and highlight key features to users and drive feature adoption and discovery.

Who:

New Users from Fall
Acquisition Campaign

When:

First App Open

Where:

Homescreen

Display Nudges:

Custom Message

1
2
Who:

New Users from Fall
Acquisition Campaign

When:

First App Open

Where:

Homescreen

Display Nudges:

Custom Message

Who:

New Users from Fall
Acquisition Campaign

When:

First App Open

Where:

Homescreen

Display Nudges:

Custom Message

3
4
Who:

Users who haven’t
clicked on key feature
X in over 5 days & today
is their first time visit
in > 12 days

When:

When visit for the
first time in > 12
days & on the
2nd video view

Where:

On video viewing
page

Display Nudges:

Beacon Nudge

Who:

Users who are not
subscribed to loyalty
program & have
revisited site if they
have > 2 items in cart

When:

Upon 1st site
visit after cart
abandonment after
10 seconds on site

Where:

On homepage
desktop

Display Nudges:

Coachmark

5
6
Who:

Users who have
reserved restaurants
at least 5X

When:

Upon first site
visit in > 30 days

Where:

 On homepage
desktop

Display Nudges:

Tooltip

These solutions are made possible by...

Feature #1

“Point and Click” Nudge Positioning

Mirror an app within the Hansel dashboard. In the dashboard, simply point and click where Display nudges will appear within the app. Position them relative to a feature or button with no code, in order to elevate that feature to the user. 

Feature #2

Hansel Onboard

Get instant access to Hansel Onboard today and start deploying Feature Adoption nudges to users in under an hour. No sales process required.  Try Hansel Onboard and pay with a credit card only upon pushing to production.

Feature #3

Segmentation Engine

Feature Adoption nudges are meant specifically to draw a user’s attention to feature sets and promotions and act as hard interventions in the existing native product experience. Ensure that these Feature Adoption nudges are targeted to a hyper-specific group of users and create relevant product experiences. 

Feature #4

App and User Data in Nudges

Personalize Display nudges by pulling in event or existing app variables into Templates, like names, location, device type and more. Hansel dynamically populates these event or app variables in each nudge, empowering personalization at scale.

Let’s redefine product optimization together!
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