Cross & Up Selling
Increase Customer Lifetime Value and Average Order Value with targeted nudges at high-intent purchasing moments.
Who:
Users who have
purchased > 1X
When:
When users add
to cart
Where:
on cart pages,
after 10 secs
Display Nudges:
Cross-Sell
Nudges
Who:
Users whose cart
value is $10 < than
the free shipping
threshold
When:
When users have
added to cart and
are on the checkout
page
Where:
on checkout
page
Display Nudges:
Cross-Sell
Nudges
Who:
Users who have purchased
> 1X and in-cart product
category = “Accessories
When:
When users
add to cart
Where:
on cart pages,
after 10 secs
Display Nudges:
Cross-Sell
Nudges
Who:
All users who have
added 1 product
to their cart from a
target category
When:
5 seconds after the
add-to-cart event
Where:
Product Page
Display Nudges:
Tooltip
Who:
Users with CLTV> $200
& have bought at least
2X OR users who have
clicked “Sort Price High
to Low” in past 30 days
When:
After 10 seconds
on page
Where:
On targeted
product pages
Display Nudges:
Upsell Nudge
Who:
Users from Facebook
Fall Campaign & Users
from Google Ad Campaign
When:
on 1st page
destination
Where:
On marketing
campaign landing
page
Display Nudges:
Promotion
These solutions are made possible by...
Feature #1
Segmentation Engine
Only showcase upsells and cross-sells to a very specific set of users, like those with high customer lifetime value or those that were acquired via a seasonal marketing campaign. Leverage the full power of your analytics data by using Hansel’s segmentation engine to target nudges to users.
Feature #2
Full Nudge Catalog
Users are mostly familiar with the traditional methods of cross-selling, upselling and promotions. Utilize Hansel’s full catalog of Display nudges to intervene into a user’s habits and nudge them towards additional and complementary items.
Feature #3
Nudge and Native Flow Triggers
Trigger additional Display nudges based on a user’s interaction with, or impression of, a specific nudge. Create alternate flows of Display nudges based on these interactions or impressions. In addition, trigger existing native flows found within the app. Choose whether to trigger additional Display nudges or Native Flows for each Display nudge.
Feature #4
App and Event Variables in Nudges
Personalize Display nudges by pulling in event or existing app variables into Templates, like names, location, device type and more. Hansel dynamically populates these event or app variables in each nudge, empowering personalization at scale.
Let’s redefine product optimization together!
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